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Fox, king of lies

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Guess it’s full steam ahead for Phase Hydra.

It may have escaped your notice, but a brand new web site geared around marketing Blu-ray, entitled Hollywood In Hi-Def, was recently launched. The idea, presumably, is similar to the HD DVD Promotion Group’s The Look and Sound of Perfect, with the only differences being a URL that’s easier to remember, and the fact that Hollwood In Hi-Def doesn’t make its Blu-ray bias explicit. It’s fairly obvious (the next-to-zero mention of HD DVD and the blue colour scheme are dead giveaways), but it’s underhand tactics like these that cause me to view the Blu-ray camp with a great deal of suspicion. Don’t get me wrong: I know that both sides are, at the end of the day, out to make money by any means necessary, but I always feel that there’s something slightly more honest about the way the HD DVD camp conducts itself.

Nowhere is the Blu-ray Disc Association’s willingness to lie, in spite of how blatantly transparent their porkies are, than in a recent article regarding the lack of titles from 20th Century Fox so far this year. Fox, as you may or may not be aware, haven’t released a single Blu-ray disc since Night at the Museum on April 24th. Recently, however, the forums became abuzz with the news that several new titles had been announced for release in various European countries, including France and Germany. Not so, according to Fox themselves:

There have been reports of Fox releasing on Blu-ray internationally while still on hold in the U.S.

A Fox executive told us and some late-night commenters at High-Def Digest that it isn’t true. Fox has made no Blu-ray announcements in Europe, Asia or the U.S. since its last Blu-ray title, “Night at the Museum,” on April 24.

Quiet!

Oh really?

Is that so?

Wait a minute…

Do Fox seriously think their US customers are so isolated from the rest of the world that they will somehow fail to notice the various sites not only listing the various titles announced for release on the other side of the Atlantic, but also their cover art, technical specs and bonus content? That would appear to be the case, as a comment posted to the article in question, featuring links to announcements for various German releases, was mysteriously deleted as I was typing this entry. Based on the evidence, I’d have to say that Fox really do think we’re as stupid as they are.

Update, July 12th, 2007 08:31 PM: Looks like the links were not deleted after all. By default, the site only displays the four most recent comments.

 
Posted: Thursday, July 12, 2007 at 8:07 PM
Categories: Blu-ray | Cinema | HD DVD | Web

Comments on this entry and all entries up to and including June 30th 2009 have been closed. The discussion continues on the new Land of Whimsy blog:

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